PRIVATE MEDIA GROUP EXTENDS DIGITAL DISTRIBUTION PLATFORM TO MANAGE NETWORKS OF MEMBERSHIP PAYSITES
4 March, 2010 - Barcelona
BARCELONA, Spain 4 March 2010, Private Media Group, Inc. (NASDAQ GM:PRVT) a worldwide leader in premium quality content, today announced today the launch of its new platform to manage a large network membership paysites. The membership platform complements other key distribution channels Private now provides as part of its global content distribution and sales service. Private Media Group (PMG) has significantly expanded its online infrastructure in the past year through a combination of acquisitions and custom software development efforts. With the launch of the membership paysite platform, PMG now offers the most comprehensive internet marketing and distribution solution in the adult market. The company’s offering centers around three core properties: the paysite platform, the ecommerce platform, and the mobile platform. The announcement enables PMG and its clients to offer content globally in all formats through all channels with multiple pricing and consumption models.
The paysite is the cornerstone of the company’s online traffic generation and customer acquisition strategy, as other properties are strategically integrated into the offering. PMG’s unified Platform enables consumption of content on all screens and across a broad range of pricing models. Andrew Sullivan, VP of Online Services explains, “While others are developing separate sites and distinct user experiences and pricing models for each viewing and browsing environment, we have created a unified and consistent experience across all of our platforms. This forms a rich transactional ecosystem that defends against defection for changes in pricing (membership vs. a la carte) and viewing (mobile, PC, TV) preference.”
Websites are transitioning from a destination for consumption and purchase to a remote media center for purchase, storage and retrieval of content for viewing on a variety of different devices and PMG is uniquely capable of servicing this requirement. We sell movies for consumption on mobile, PC, and large screen HD television in both recurring membership and a la carte models. As a global company with a global sales force, PMG is not only able to offer sophisticated transactional systems for an international multi-channel market, but the company has the unique capability to drive a qualified traffic to a variety of different commercial environments and then manage customers through changes in viewing and pricing preferences.
Private’s vast platform portfolio includes broadcasting via satellite and cable TV, IPTV, mobile, DDT, Internet and Blu-ray DVD. Its mobile reach alone covers 104 mobile operators in 45 countries with 1.2 billion mobile phone users, and its network represents 38 major platforms in 24 countries, according to the company.
About Private Media Group
Founded in 1965, NASDAQ listed Private Media Group (PRVT) is a brand-driven world leader in adult entertainment and globally distributes its premium quality content and that of select third party studios via multiple platforms including internet, mobile, broadcast, DVD and magazines. Private Media Group owns the worldwide rights to its extensive and growing library of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a variety of exclusive consumer products. Private’s 2009 acquisitions of world leaders in video on demand, Gamelink LLC and Sureflix, and the ecommerce technology firm, eLine LLC, established Private as the world’s leading adult content and distribution company in the digital media sector. Visit http://www.prvt.com for more information.
For further information please contact:
Giles Hirst
Marketing Director
Private Media Group
Tel +34 93 620 80 90
giles.hirst@private.com
Also information can be found on:
SOURCE: Private Media Group
